24. David Beckham
For Beckham, his brand has always been the most important thing. Yes, he has played for some of the most successful clubs in the world and achieved great things. But he stopped caring about winning trophies when he married his pop star wife Victoria.
From then on, it was all about maximizing his commercial value. It was a massive success as he became a global superstar. The clubs he played for became a platform for him to promote his products and generate as much revenue as possible. It worked brilliantly.