Atlantic League adds Stadium Custom Kicks to DugoutTV lineup

The Atlantic League has added Stadium Custom Kicks to DugoutTV, extending the league’s digital platform beyond game broadcasts and into custom-footwear storytelling. The move fits a wider push by Atlantic League Pro Baseball to make DugoutTV a destination for baseball coverage, off-field content and sponsor-friendly programming, alongside earlier additions such as Diamond Sports content and the league’s broadcast partnership with HomeTeam Network.

Stadium Custom Kicks describes itself as a custom footwear company trusted by more than 2,000 professional athletes. Its public messaging says it turns footwear into art and builds stories through custom shoes, which gives DugoutTV a segment aimed at fans who follow player style as closely as box scores. That audience already exists around baseball, where cleats, fashion and personal branding have become part of the modern viewing experience.

The brand’s baseball credentials are not new. It has made custom cleats for Aaron Judge, Jacob deGrom and other stars, and Alex Katz and Ari Solomon have appeared together before a Mets-Cubs game to talk about the company’s work. Those ties make Stadium Custom Kicks a natural fit for a league that has leaned into presentation and experimentation as part of its identity.

The business case is just as clear. A content addition like this gives DugoutTV another lane for sponsors, another reason for fans to check in between games and another way to keep the league visible when teams are not on the field. That matters in independent baseball, where a stronger media product can help turn occasional viewers into regular ones and create inventory that is useful to partners looking for more than in-game signage.

Stadium Custom Kicks’ own social presence reinforces the appeal. Its Instagram account lists 142,000 followers and says it posts new drops every Sunday, a rhythm that fits the kind of repeat viewing and weekly anticipation leagues want from a branded content series. For the Atlantic League, the addition is less about a single segment than about shaping DugoutTV into a broader entertainment product, one that can carry baseball coverage, athlete style and year-round fan interest in the same place.