Cowboys Face Franchise Tag Decision as Schottenheimer Backs Long-Term Future for Pickens

The Dallas Cowboys are approaching a pivotal deadline in their offseason strategy, as the team must decide by 4 p.m. ET Tuesday whether to apply the franchise tag to standout wide receiver George Pickens. The decision could set the tone for the franchise’s receiving corps for years to come, with both contractual and competitive implications at stake.

Head coach Brian Schottenheimer addressed the situation during a recent appearance on the Rich Eisen Show, emphasizing the ongoing conversations within the organization regarding Pickens’ future. While specific contract details remain under wraps, Schottenheimer’s comments have sparked optimism among fans about the team’s commitment to retaining its dynamic playmaker.

Schottenheimer made it clear that Pickens is very much in the Cowboys’ long-term plans, expressing his belief that the receiver will be in Dallas for the foreseeable future. This public endorsement comes at a critical juncture, as the Cowboys front office weighs its options with the franchise tag—a mechanism that would guarantee Pickens a one-year salary at the top of his market, but could complicate negotiations for a longer-term deal.

• The Cowboys have until Tuesday at 4 p.m. ET to apply the franchise tag, which would lock Pickens in for the 2026 season at a premium rate.
• Schottenheimer has been directly involved in conversations about Pickens’ contract and future role with the team.
• There is organizational optimism that Pickens will remain in Dallas well beyond the upcoming season, regardless of whether the tag is used.

Pickens has quickly become an integral part of the Cowboys’ offense, with his presence stretching defenses and creating opportunities for other playmakers. His statistical production and ability to make contested catches have made him a candidate for a lucrative extension, and the looming franchise tag deadline has only intensified speculation about his next contract.

The franchise tag decision is not merely a financial or contractual matter; it signals the team’s valuation of Pickens and its willingness to build around him as a foundational piece. Schottenheimer's recent remarks reinforce the sense that Dallas views Pickens as a core asset, not just for 2026 but for years to come.

As the clock ticks toward the deadline, all eyes remain on the Cowboys’ front office. Whether the franchise tag is applied or the team pursues a long-term agreement, Schottenheimer’s confidence suggests that Pickens is poised to remain a central figure in Dallas’ offensive plans.