Crivit expands padel push with Steffi Graf collection
Crivit has widened its padel push with a limited-edition range built around Steffi Graf, pairing one of racquet sport’s biggest names with a 12K carbon racket, matching balls and accessories certified by the International Padel Federation. The collection is now available, and the product mix shows how padel retail is moving beyond courts and tournament branding into lifestyle-led sales.
The partnership was launched as an international tie-up under the motto “FIND YOUR MOVE” and rolled out in more than 30 countries. That scale matters because Graf still carries rare cross-generational recognition: tennis fans know her record and recreational players know the name, which gives Crivit a shortcut into a market where credibility often starts with who is on the packaging.
The line also reads as more than a single capsule drop. A limited-edition padel racket, accessories and balls signal a broader attempt to build a padel identity inside a wider CRIVIT range that already spans camping and outdoor, cycling, fitness, running and team sports. For padel, that is the commercial shift in miniature: brands are not only selling performance gear, they are selling a look, a point of entry and a reason to buy into the sport before a player ever joins a competitive ladder.
That matters in a market that is still expanding fast. The Brainy Insights pegs the global padel sports market at $2.35 billion in 2025, with growth to $5 billion by 2035 at a 7.8% compound annual rate. WiseGuyReports puts the racket segment on a 13.0% CAGR, a sign that demand is not just coming from clubs and tours but from equipment, apparel and the accessories built around everyday play.
Padel fashion is increasingly moving from court to street, and Crivit’s Graf link fits that pattern neatly. The name brings tennis prestige, the packaging leans into accessibility, and the assortment is built for players who want an easy on-ramp into padel without giving up the feel of a legitimate sports product. In a crowded category, that mix is becoming as important as the scoreline on the board.