Jeff Mitchell named USHL Executive of the Year after Green Bay honor

USHL Junior Hockey · By Sarah Mitchell · July 2, 2026
Jeff Mitchell named USHL Executive of the Year after Green Bay honor

Jeff Mitchell was named the Dave Tyler USHL Executive of the Year for the 2025-26 season, giving the Green Bay Gamblers a second major league honor in as many days after the club was announced as Organization of the Year. The USHL board singled out Mitchell’s work guiding both the hockey side and the business side of the franchise.

Mitchell’s reach went well beyond Green Bay’s front office. He served as chair of the league’s Business Development Committee and also sat on the Scheduling Committee, roles that put him directly into league-wide planning and decision-making. The honor reflected not just a strong season in one market, but a broader footprint across the USHL.

AI-generated illustration
AI-generated illustration

Green Bay’s rise was tied to more than wins and standings points. The league pointed to the Dash for Cash promotion as one example of Mitchell’s willingness to test new ideas, and that event later won a 2026 Clarky Award. The Gamblers also drew more than 115,000 fans to the Resch Center, a turnout that showed the club’s business operation translating into packed nights in the building.

The on-ice results backed up the off-ice work. Green Bay finished third in the Eastern Conference and won 38 games, giving the organization a season that delivered both competitive success and market momentum. The club also donated more than $100,000 to community causes and another $150,000 to the rink project at Cornerstone Community Center, extending its impact beyond game nights and into local hockey infrastructure.

For the USHL, Mitchell’s selection underlined what executive success looks like when a franchise is working at full strength. Green Bay paired attendance growth, community investment and league involvement with a team that stayed near the top of the Eastern Conference, and the back-to-back honors put the Gamblers in the league spotlight as a model organization.

Sources

  1. [1]ushl.com