Kendall Jenner Embraces ‘Kardashian Curse’ in Playful Fanatics Super Bowl Commercial

Kendall Jenner isn’t shying away from her headline-making dating history in her latest high-profile appearance. The model and reality star is at the center of a new Fanatics Sportsbook Super Bowl commercial, turning the infamous ‘Kardashian Curse’ into the punchline for millions to see during the upcoming 2026 Super Bowl broadcast.

The ad, released ahead of its official game day debut, features Jenner relaxing on a lavish balcony, enjoying a cup of tea. The lighthearted spot draws on her well-publicized relationships with NBA stars Devin Booker and Blake Griffin, both of whom have experienced the intense media scrutiny that comes with dating a member of the Kardashian-Jenner clan.

• The commercial marks a rare instance where Jenner directly references the so-called ‘Kardashian Curse’ — a pop culture theory suggesting that athletes romantically linked to the family tend to see their careers impacted in unexpected ways.
• The ad’s setting and tone play up Jenner’s glamorous, unbothered persona, while giving a nod to her past relationships without naming names.
• Fanatics Sportsbook strategically leverages Jenner’s celebrity and the viral appeal of the ‘curse’ narrative for maximum Super Bowl buzz.

Jenner, now 30, has largely kept her love life out of the spotlight in recent years, but her high-profile romances with Booker and Griffin were widely covered in sports and entertainment media. Both players were at the top of their game during their respective relationships with the reality star, keeping fans and tabloids invested in every development.

The Super Bowl ad’s timing is no coincidence. The annual championship game is famous for its star-studded commercials, and this year’s lineup features a particularly strong slate of celebrity appearances. Fanatics’ decision to cast Jenner — and center the spot around her sports-linked dating history — signals how brands are doubling down on pop culture crossovers to win viewers’ attention in an increasingly crowded advertising space.

The new ad is already attracting attention online due to its playful approach and Jenner’s willingness to poke fun at herself. While the exact script and jokes remain under wraps until the commercial’s official air date, the campaign’s early release has fueled anticipation for how Jenner and Fanatics will tackle the ‘Kardashian Curse’ in front of a Super Bowl audience.

Super Bowl commercials have long been a stage for celebrities to show their comedic timing and self-awareness. Jenner’s latest role continues this tradition, using her real-life experiences for a tongue-in-cheek campaign that’s poised to be one of the game’s most talked-about spots.