Lakers President Lon Rosen Confirms Rob Pelinka Will Stay as GM Amid Front Office Reshuffle

NBA · By Sarah Mitchell · February 25, 2026
Lakers President Lon Rosen Confirms Rob Pelinka Will Stay as GM Amid Front Office Reshuffle

The Los Angeles Lakers are entering a new era of leadership, as recently appointed president of business operations Lon Rosen has announced that Rob Pelinka will continue as general manager. This decision comes amid a significant reshuffle in the team's executive structure, underscoring the franchise's commitment to stability and strategic collaboration at the highest levels.

Rosen, who was named to his role earlier this week, addressed speculation about the future of the Lakers' basketball operations. He confirmed that Pelinka will retain his position, ensuring continuity in the front office as the organization plots its next steps both on and off the court. Pelinka, who has served as Lakers GM since 2017, has overseen the team through a championship run in 2020 and several pivotal roster decisions in subsequent seasons.

In a notable move, Rosen also revealed that Pelinka will be supported by Andrew Friedman and Farhan Zaidi. Both Friedman and Zaidi are highly regarded for their track records in sports management—Friedman is best known for his transformative work with the Los Angeles Dodgers, while Zaidi has made his mark with the San Francisco Giants. Their addition signals a multidisciplinary approach to Lakers leadership, bringing analytical and operational expertise from the world of Major League Baseball into the NBA setting.

  • Rob Pelinka remains Lakers GM, continuing a tenure that began in 2017.
  • Lon Rosen, the new president of business operations, is overseeing the front office transition.
  • Andrew Friedman and Farhan Zaidi will serve in supporting executive roles, leveraging their MLB experience.

Rosen's decision to retain Pelinka and add seasoned executives reflects a desire to blend basketball experience with innovative management practices. The Lakers' front office now features voices that have guided teams to championships and redefined organizational culture in other major sports leagues.

The shakeup comes at a crucial juncture for the Lakers, who are looking to return to championship contention after a series of challenging seasons. With Pelinka's leadership and the input of Friedman and Zaidi, the Lakers are expected to refine their player development, scouting, and overall team-building strategies. As the NBA landscape grows more competitive, this collaborative leadership model could provide the Lakers with a unique edge.

As the new executive team settles in, attention will turn to how their collective expertise shapes offseason decisions and long-term planning. With Rosen at the helm, Pelinka in place, and new voices in the mix, the Lakers' front office is poised for a fresh chapter—aimed at restoring the franchise's standing among the league's elite.

Sources

  1. [1]ESPN NBA