New Mexico United unveil Bottle Rocket Kit for July 4 match

New Mexico United turned its July 4 home date into a release day, unveiling the Bottle Rocket Kit as a limited run of 505 jerseys that went on sale June 19 and will be worn against Oakland Roots SC at Rio Grande Credit Union Field at Isotopes Park. The club framed the design in red, white and blue as a summer piece built for a holiday crowd, not just a new look for the locker room.

Director of Consumer Products Justin De La Rosa said the jersey was meant to be loud and impossible to miss, matching the club’s own brand of energy and personality. The Bottle Rocket Kit was presented as a tribute to summer nights, pickup games and the memories that stack up in the middle of a season, with the launch tied directly to the matchday atmosphere around the Fourth of July.

The club shop listing put the retail piece in plain view: adult jerseys are priced at $75, youth jerseys at $69, and both are made by Puma using 100 percent recycled polyester under the RE-FIBER line. The shop said the jerseys were available online immediately and were set to arrive at the New Mexico United Team Shop at 10 a.m. on Friday, June 19, giving supporters a runway before kickoff rather than a last-minute souvenir run.

The game itself is listed on the club schedule for 7:25 p.m., with the July 4 date marked as a 4th of July home match in Albuquerque. New Mexico United also said the pre-match fan fest will include local food trucks, vendors and a blood drive, turning the evening into a larger holiday gathering around the stadium gates. The setup gives the kit a job beyond merchandise: it serves as the visual anchor for a night built around the crowd, the celebration and the home-field setting.

The club’s fourth new jersey release of the season, the Bottle Rocket Kit fits a pattern New Mexico United has leaned into since joining the USL Championship in 2019. The club has used special-edition kits to keep its identity tied to place and occasion, and this one is built for a July 4 stage that should feel as much like an event as a league match.