Omaha Lancers unveil 40th-anniversary logo ahead of 2026-27 season

The Omaha Lancers unveiled their 40th-anniversary logo on July 14, putting a commemorative stamp on a franchise that has spent four decades feeding the USHL, NCAA Division I and NHL pipeline. With the 2026-27 season only two months away, the mark arrives as both a branding play and a reminder of how much weight the Lancers’ name still carries in junior hockey.

Founded in 1986, Omaha enters its 40th season with a résumé that few USHL clubs can match. The organization says it has won 14 championships in 39 years, the most of any league franchise, including five Anderson Cups, seven Clark Cups and two USA Hockey Junior National Championships. Omaha also says more than 500 former players have earned NCAA Division I scholarships, while 85 Lancers have been selected in the NHL Draft and 44 have reached the NHL.

That history gives the anniversary logo a purpose beyond a simple visual refresh. The Lancers are not just selling a new design; they are tying the coming season to the program’s identity, its alumni base and the kind of continuity that matters in junior hockey, where families, billets and long-time fans track the path from adolescence to draft day to college hockey. The club’s 28 Clark Cup Playoff appearances, including 23 straight from 1990 through 2012, reinforce why a 40th-season badge is designed to feel like a statement, not a decoration.

The logo was created by Eleven Twenty Three, an advertising and digital agency based in Ralston, Nebraska. The Lancers said the agency has also worked with FNBO, Scooter’s Coffee and Creighton Men’s Basketball, a local-business connection that roots the anniversary branding in the Omaha market as much as in team tradition. The club had already signaled the logo unveiling in its June 23 schedule release, making the reveal part of a broader rollout for the new year.

The timing also fits a larger organizational reset. Omaha unveiled a new primary logo on July 8, 2025, ahead of the 2025-26 season, and described that design as the start of a bold new chapter aligned with head coach Ron Fogarty’s first full season behind the bench. Fogarty was hired on February 13, 2025, so the 40th-anniversary season now sits at the intersection of nostalgia and renewal: a franchise honoring its past while building the next version of its brand from Liberty First Credit Union Arena in Ralston.