Premier Padel names Fanatics as master licensee in long-term deal
Premier Padel has handed Fanatics the keys to its retail and licensing operation, making the company master licensee across e-commerce, in-venue retail, wholesale, product and memorabilia. The tour’s official online store is already live, giving padel a single commercial front as it pushes beyond ticket sales and broadcast into a more durable fan-commerce model.
The first collection is built around both performance and lifestyle, with Bullpadel racquets, footwear, bags and apparel joined by Homiés Marbella and Fanatics Branded collaborations, plus Wilson fan accessories. A London pop-up is scheduled for August 2026, while full in-venue retail will begin at the Qatar Airways Premier Padel Finals in Barcelona in December 2026.
That Finals stop is already set for 7-13 December in Barcelona, with the top 16 ranked men’s and women’s pairs in the FIP Race Ranking qualifying for the season-ending event. The broader 2026 tour calendar underlines the scale of the platform Fanatics is stepping into: 26 tournaments across 18 countries, with nearly 75 percent of events indoors. By May 2026, Premier Padel and the International Padel Federation said the season had already produced record crowds across six events, and the calendar was later adjusted with Pretoria moving from P2 to P1 and Kuwait from P1 to Major, changes that brought extra ranking points and prize money.
The commercial logic is clear. Fanatics says its commerce business already works with more than 900 leagues, teams and sports properties worldwide, and Premier Padel is now plugging into that machinery as it tries to convert momentum on court into a stronger retail identity off it. For fans, that means easier access to official gear, more visible event merchandising and a more coherent way to buy into the sport’s look and culture. For the tour, it is another sign that padel is moving from fast growth to full-scale monetization, with the retail playbook now looking closer to the established model used by the biggest racket sports.