Sela brings first Premier Padel tournament to London at Olympia

Sela has taken padel’s biggest UK step yet, securing the first Premier Padel tournament in Britain and placing London’s Olympia at the centre of the sport’s next growth surge. The London Premier Padel P1 will run from 4-9 August 2026 and will bring the world’s elite men’s and women’s players into one of the capital’s most recognisable venues.

The significance goes well beyond a single tournament. Premier Padel P1 sits just below the Majors on the circuit’s hierarchy, so this is not a novelty exhibition or a one-off regional stop. It is a top-tier professional event on the 2026 Qatar Airways Premier Padel Tour, and it gives the UK its first chance to host the sport at a level that mirrors the main markets already established in Spain, Italy and the Middle East.

Premier Padel and Sela first confirmed the London event on 18 December 2025, and Olympia has since been named as the host venue, with matches set for its heritage halls. That detail matters. Olympia is being positioned as one of the first professional sports settings to emerge from its major redevelopment, which means padel is arriving not just in London, but in a venue trying to reintroduce itself to the city’s sporting and entertainment economy.

For Sela, the tournament underlines a broader international push. The company launched its London-based international business on 11 March 2025, and the UK debut now gives that expansion a visible flagship event. It also follows the end of Sela’s Newcastle United partnership, signalling that the company is shifting from football-branded visibility to a more diversified sports portfolio with global reach.

The Lawn Tennis Association, which oversees padel in Britain, will collaborate with Sela to support the event and grow the game. That backing is important because the domestic market is already moving at pace. In May 2026, the LTA said Britain had 1,000,000 adults and juniors playing padel across 1,825 courts at 551 venues, evidence that the audience base is no longer hypothetical.

That is why London’s first Premier Padel event matters as a business test as much as a sporting one. If Olympia can deliver the scale, media profile and sponsor appeal expected of a P1, Britain strengthens its case as a serious destination for pro padel, not just a fast-growing amateur market. If it falls short, the sport’s UK boom will still continue, but the credibility of London as a recurring host for elite events will have taken a harder road to build.