SPG Canada brings National Sports Day dodgeball tournament back nationwide
SPG Canada has brought its National Sports Day dodgeball tournament back for a second year, and the size of the field is the story. The September 16 event will run at the same time in Richmond, Edmonton, Winnipeg, Terrebonne and Markham, turning a company outing into a five-province activation with national reach.
The format is built around the broker community and charity, with SPG Canada describing the tournament as a coast-to-coast, in-person competition that is meant to let participants play, connect and celebrate broker partnerships. That matters because it gives dodgeball a platform beyond gyms, rec centers and school programs. Here, the sport is being used as a national gathering point for an insurance group that wants its annual event to feel larger than one city and more durable than a one-off fundraiser.
The company has been laying the groundwork for that kind of scale. In August 2025, Cansure, Beacon, i3 Underwriting, Totten Insurance Group and Anderson McTague & Associates began unifying under the SPG Canada brand, part of the company’s effort to bring its legacy businesses under one national umbrella. SPG Canada says it is the country’s largest Delegated Underwriting Authority Enterprise, and its offices in Vancouver and Toronto fit the east-west footprint reflected in the tournament map.
This is also not the first time SPG Canada has used a simultaneous, multi-province event to build its calendar. Its 2025 National Golf Day followed a similar coast-to-coast structure across British Columbia, Ontario, Alberta, Quebec and Nova Scotia, with net proceeds supporting The Nature Force and Ducks Unlimited Canada. The dodgeball tournament carries the same template, only this time the company has swapped fairways for courts.
For the sport, the significance is broader than one corporate bracket. Dodgeball Canada says it represents thousands of players from Victoria to St. John’s, and its National Championships bring together one men’s and one women’s foam team from each province every two years. Against that backdrop, a national corporate tournament across five provinces is not just marketing polish. It shows that dodgeball can travel, scale and still keep a local feel in each market, which is exactly how a sport widens its footprint in Canada.