USA Padel rebrands as it targets nationwide growth

The United States Padel Association has rebranded as USA Padel, a change meant to give the sport a cleaner national identity without altering its nonprofit status, leadership structure, membership base or recognition from the International Padel Federation and Padel America.

The organization is trying to turn padel’s U.S. story into a bigger commercial and competitive platform. USA Padel traces its roots to 1993, when the United States played its first international match against Canada and Mexico, and to 1994, when it first competed in the FIP World Cup. Its history also places the first U.S. padel courts at The Houstonian Club & Spa in Houston, Texas, where two courts were built in 1994 and the first American national team went to the World Padel Championships in Argentina that same year.

Bill Ullman tied the new name to a mission centered on growth from the first court to the current national footprint. Scott Colebourne linked the rebrand to rapid expansion and a foundation for future partnerships, programs, platform investment and a new logo. USA Padel is the national governing body for the sport in the United States, a 501(c)(3) nonprofit that reinvests its net income into development of the game from beginner programs at local clubs to elite international competition.

USA Padel sanctions more than 250 tournaments a year, serves more than 10,000 players and supports national teams across all categories. It puts the number of Americans now playing padel at more than a million.

The membership structure is built to match that ambition. Individual membership costs $50 and includes access to USPA-sanctioned tournaments, endorsed leagues and a national ranking. The club membership structure includes tiers that can authorize venues to host tournaments from USPA 100 through USPA 2000 level, while the calendar now features the USA Padel Circuit, local USA Padel 100 events and the US Open Padel Championships branded as USA Padel 2500 events.

The group designated October as National Padel Month in the United States, the first such designation in the sport’s domestic history. Its club-membership messaging also points to support for padel’s growth in the United States and inclusion in the 2032 Olympics.