18. Sponsorship Cost
Amateur athletes are exceptionally vulnerable in times of crisis like this. They rely heavily on endorsements from their sponsors. If they can’t compete then they may not be able to meet the terms of their deals. This has a massive implication on their ability to compete in the future.
It’s also highly problematic for competition organizers. Chinese sports competitions have lost out on $50 million in sponsorship fees. The cost of canceled events is a huge one and could affect their ability to host tournaments in the future. That’s bad for athletes and the fans.