We’ve talked about Ohtani’s popularity in Japan and his impressive shirt sales already. But what about his other endorsements? Teams know that Ohtani is a marketing dream because of his clean-cut personality and his brilliant sporting performances. It’s a match made in heaven.
He became a free agent in 2023 but boasted an incredible sponsorship portfolio. Forbes estimated that he will earn $35 million in 2023 from endorsements alone. Ohtani enjoys relationships with Hugo Boss, New Balance, Seiko, and Mitsubishi Bank, amongst others.