Missouri – Jayson Tatum
Some people think Tatum is the best NBA player today. He’s in the conversation after he emerged as an elite talent with the Celtics. One of his best performances came in 2023 when he helped his team demolish the 76ers in the playoffs.
He was also one of the reasons why Boston failed to win the title. Tatum’s injuries reduced his effectiveness but his coaches didn’t want to bench their best player. There’s no reason why Tatum can’t take LeBron James’s title as the most famous and marketable American basketball star (via Fansided).