Dana White and Jake Paul
We’ve already spoken about White’s ability to feud with a cheese grater. However, arguably his biggest rivalry in recent years was with YouTube sensation Paul. Most people agree that he didn’t come off well in this one either. The younger, social media-savvy Paul knew the best ways to push White’s buttons.
White referred to Paul as a ‘pay-per-view turd’ and slated him online. But Paul came roaring back because he’s a master of the public realm. He destroyed White’s fighter-pay model as he emphasized that White is like a movie villain. It’s difficult to make people root for Paul but that’s what White has accidentally achieved (via The Sun).