8. Air Jordan
It’s crazy to imagine that Jordan almost signed with Adidas. However, he signed with Nike in 1984 and created one of the strongest subsidiary brands ever. It began with the iconic red and black Air Jordan I. Now there are over 3o iterations of the shoe. Meanwhile, Jordan’s apparel range is so big that it sponsors individuals and teams. These include Cowboys’ QB Dak Prescott, Zion Williamson, and Carmelo Anthony.
Even European soccer giants PSG wear Jordan Brand jerseys. Of course, James has his own range of Nike shoes but it is nowhere near as influential as M.J.’s apparel empire. While the LBJ series are excellent basketball shoes, they don’t have the same off-court appeal. Meanwhile, the Jordan Brand has created its own myth. It’s difficult if not impossible to compete with that.