Jordan provides so many iconic moments compared to James. While they have different roles on the court, James doesn’t contribute game-winners as Jordan. The Bulls’ icon produced some crazy winners in the final moments of the fourth quarter. There was ‘The Shot’ against Cleveland. He secured a game-winner over his future teammate Dennis Rodman in 1989.
Then, there was his winner in 1998 to win his final ring. These are some of the most iconic moments in NBA history. People still talk about them because they witnessed greatness. James just doesn’t have the same profound game-changing influence. This isn’t necessarily a criticism because his role isn’t the same. But it means it’s easier to put Jordan ahead of him in this context.