After Kelce scored his touchdown the camera immediately panned to his face for a close-up. The tight end searched for Swift in the crowd and beamed up at the pop star. Amazingly, the entire watching world found itself invested in this ridiculous love story. But we couldn’t help ourselves.
Meanwhile, Kelce has every reason to smile because the Swift story is a goldmine for him. He gained over 300,000 followers on social media and merchandise sales increased by 300 percent. Kecle then broke the top five most popular NFL jerseys after the game. That’s the Swift effect (via Sportskeeda).