Quantity Over Quality
Soccer executives want to have biannual World Cups because they want to milk fans out of their money. They don’t care about the quality of the product on the field because dollars are more important. They don’t realize that saturating the market will turn supporters away from the event.
That’s also why they handed the tournament to Qatar. It didn’t matter that the tiny nation didn’t have the infrastructure to host a major global event. That’s because Qatar has a lot of money and will fatten the pockets of all the game’s bosses. It’s ludicrous but this is the world we live in (via DW).