Qatar observes sharia law and strictly bans its citizens from drinking alcohol. It’s legal for foreign visitors to drink it but they pay ridiculous prices in specially-licensed premises. However, FIFA promised this wouldn’t be a problem during the World Cup. Meanwhile, Qatar also agreed to sell liquor in their stadiums during the soccer festival.
Then, two days before the tournament began, they changed their minds and banned it from the venue. This was a major blow for FIFA because they have an advertising deal with Budweiser but Qatar made a power move. Some fans said that it didn’t matter but it showed a breach of trust between FIFA and the oil-rich nation (via Al Jazeera).