Colorado didn’t realize how lucrative the Sanders appointment would be. But he’s a goldmine for the school despite signing a $30 million contract. USA Today estimated that he will bring at least $280 million to Colorado. They sold out their season tickets already because everybody wants a piece of Coach Prime.
Meanwhile, 35 million people across the nation tuned in to watch their first four games. It’s an incredible leap and it’s all because of Sanders. When the President of Nike shows up in Colorado and hugs the head coach, it shows his influence. This is a level we’ve never seen before.