Coach Prime is also forcing the NCAA to address some of the flaws in the NIL system. None of the other head coaches in college football bring the same levels of fame or personality. He is using this to maximum effect by using photoshoots to promote Louis Vuitton and Lamborghini.
Now the NCAA wants to shut him down by only allowing photoshoots on official visits. They don’t want schools exploiting loopholes and making money out of their potential recruits by flirting with luxury brands. It may not be easy to enforce but it’s something they never considered before (via Sports Illustrated).