Just over 10 percent of college head coaches are African-American. Furthermore, there’s never been an African-American head coach of the year. But Sanders is shaking things up by refusing to conform and staying true to himself. He continues to wear his sunglasses and cowboy hat as he reshapes the sport’s landscape.
College football is conservative and full of stuffy rich men who often gatekeep the big jobs. But Sanders is revolutionizing it and proving that there’s an appetite for this. Meanwhile, he’s luring superstars like Shaq, Kahwi Leonard, Lil Wayne, and The Rock to Boulder. It’s an incredible story and he’s at the center of it.