This was the first of the line to feature the iconic Jumpman logo. It’s also the shoe that saved Jordan brand because the Bulls star was ready to leave Nike for Adidas. That makes this shoe – the first designed by Hayfield – so important in the history of the brand. The design is perfect too.
Mixing tumbled leather with faux elephant print, it just works in a way that can’t be put into words. Jordan wore them in the 1988 Slam Dunk Contest and are his favorite in the line. To sum up, they’re one of the most historically significant sneakers of the brand.
The 11 is rightfully one of Jordan Brands’ best successes. First of all, it’s a legendary design. The shoe combines the golden trifecta of patent leather, carbon fiber, and box office glory to make a perfect product. That’s right, this is the sneaker that Jordan wore in Space Jam, instantly sealing its place in pop culture.
As a performance shoe, it’s also very good. The technology was innovative for the time, with carbon fiber in the support shanks. Jordan couldn’t resist wearing them after his return from baseball in 1995. The patent leather gave the shoe a formal look and he even wore them instead of dress shoes.
The shoe that kicked off the entire series is still the most profitable Jordan Retro to date. That’s no surprise because it still looks fresh today. As soon as you say ‘Air Jordan’ this is the sneaker people think of. In short, you could argue that the design reached its peak in year one.
Obviously the red and black color combination is the most iconic. Furthermore, you can still wear a pair from 1985 and they’ll be fine – that’s how durable they are. The NBA’s ban of the original ‘Air Ship’ design definitely helped them gain infamy. Peter C. Moore’s design is perfect.