Eugenie Bouchard
Bouchard is one of Canada’s most popular athletes even if she’s arguably an underachiever. The tennis star rose to prominence after she reached the 2014 Wimbledon final. She became a top-five player but dropped down the ranks over the years. Nonetheless, she’s a great athlete and a beautiful woman (via The Sun).

The Canadian is also self-aware and is happy to turn her visual appeal into revenue. She is active on social media and fans thirst after her swimwear pictures. Luxury brands love attractive people and that’s why Bouchard always has endorsements. Even if she’s not the best tennis player, she still makes a lot of money.