One of the UFC’s dirtiest tricks is announcing fights before athletes sign contracts. This is a pressure tactic that gets fans excited and forces the fighters to play ball. If they claim that they didn’t agree, White will say that they’re too afraid of their opponent. It’s a ridiculous and predictable sequence of events but some people believe it.
However, sometimes it backfires on the UFC. Once, White said that Lil’ Nog was going to fight Alexander Gustafsson but didn’t realize the Brazilian had an injury. He also tried to pull the same trick with Israel Adesanya. The powerful New Zealander refused to back down and the UFC eased off the gas (via The Sun).