Emotional Blackmail
There are countless examples of when White blackmailed fighters. He demands that they deliver exciting performances and fight to finish their opponent. Nobody did this better than Demetrious Johnson. But the former flyweight champion never bonded with White and went to ONE Championship (via MMA Fighting).

Later, he revealed that White and the UFC didn’t practice what they preached. He said that they tried to bully him into taking a fight against T.J. Dillashaw. However, they refused to consider a bout with Cody Garbrandt. They even allegedly threatened to cancel his entire division because they wanted to protect the more marketable star.