Barbie was for girls but Action Man was for boys. Children loved the hero who fought his evil nemesis Dr. X. The character began life in 1993 but became a cultural zenith in the middle of the decade. That’s because his popularity spawned a franchise of animated movies and comic books.
The Action Man line finally came to an end in 2006 after a dip in sales. Videogame consoles became increasingly popular so children didn’t want to play with real toys. Some people also think that Action Man espoused toxic masculine values. Maybe like Mike McCarthy or Dak Prescott after a playoff defeat (via Collider).