2. Oscar Pistorius
Tiger Wood, Lance Armstrong, and now Oscar Pistorius, Nike should really just tell the athletes and change the motto to “Don’t do it,” 10steps noted after the latter’s arrest in 2013. Before this, Pistorious was a rare package. He transcended the achievements of most Paralympic athletes after he medalled in ablebodied track racing. But it all came crashing down when he murdered his girlfriend Reeva Steenkamp.
This was one of the most high-profile murder trials of the decade. The South African court initially rejected the murder conviction and Pistorious was even out on house arrest at one point. However, a retrial found him guilty of murder and he went to prison for 13 years. It was a dramatic and traumatic sequence of events but one that will never be forgotten because of Pistorious’s fame.