In 2021, Rodgers claimed that he put Green Bay on the map for free agents because nobody vacations there (via The Sports Rush). This was one of the dumbest things that he ever said and it didn’t delight Wisconsin’s population. Yes, he plays a huge role in ensuring people visit this small market.
But Green Bay has been a premier footballing destination for almost a century. Rodgers isn’t the franchise’s first great quarterback either. Brett Favre was attracting the masses while Rodgers was in diapers. There were also the likes of Bart Starr and Doug Pedersen so Rodgers can’t take all of the credit.