13. Florida Panthers
First of all, does anybody in Florida actually know that the Panthers exist? We’re not sure because they traditionally have one of the lowest attendances in the NHL. Meanwhile, there hasn’t been much positivity on the ice to encourage fans to come to games. For example, despite being near the top of the draft every year, they’ve never picked a superstar. That’s fairly damning.
The Panthers have only made the postseason six times in their history. Their best run was in their third season in existence as they tore their way into the Stanley Cup. But since then they typically go years without featuring in the playoffs and then falling out in the first round. Ironically, the relative success of the Tampa Bay Rays in 2020 won’t make the Panthers any more popular.