The new NIL rules have had a profound effect on college sports across the nation. Schools are concentrating their resources on football and basketball because they’re the most lucrative. Meanwhile, they’ve dropped hundreds of other sports like diving and swimming. That’s because they don’t generate enough revenue (via Swim Swam).
However, this may have a severe impact on the U.S. Olympic team. Talented athletes are facing limited options as schools close programs. There’s even talk of Congress intervening and limiting spending on football because of the disproportionate impact on other sports. Something needs to happen because there’s a crisis around the corner.