It will be interesting to see if college players have the same motivation to make it to the NFL. Some of them may become millionaires before they even enter the Draft. That’s one of the reasons why the NIL program is a failure. It’s too much money at once and it’s against the spirit of the college game.
Yes, universities and divisions indeed exploited athletes for a long time. But this is continuing because they’re still not paying the players a salary. However, some of them are earning more money now from endorsements than their coaches ever will. It’s a wild situation but perhaps not a healthy one (via Bleacher Report).