Big Brand Athletes
Another issue with the NIL program is that it may change how teams scout athletes. The best teams pursue five-star recruits and analyze them based on their attributes. But marketability may become a key factor and influence teams. If somebody has thousands of Instagram followers and good looks a team may choose them.
We’ve already seen this in other college sports outside of football. Furthermore, this may have a profound effect on the draft because big-brand athletes may be more attractive. An NFL franchise may prefer a Texas running back with millions of fans over a similar Fresno player with a lower profile (via Front Office Sports).