In 2022, Bryce Young allegedly made $3.2 million in NIL deals. Meanwhile, C.J. Stroud and Caleb Williams both made about $2.5 million. These players are at the top of the college football food chain but this is the beginning. There will likely be an explosion and some athletes will eventually earn more than five million dollars.
This could have a profound effect on the NFL because some players may opt out of the draft. It may be a tiny minority but some of them may think that head trauma isn’t worthwhile. They will already be millionaires and may choose to focus on external business interests than risking concussions (via Action Network).