Some boosters and sponsors may wield their influence over teams and force them to play undeserving players. Nobody wants to see this happen but the NIL program may cause it. After all, if a company is paying thousands of dollars to a quarterback, they want to know that he is starting.
It won’t happen to every team but it wouldn’t be a surprise if schools instructed coaches to avoid dropping their biggest names. That’s an issue because it may affect their sporting integrity and restrict the opportunities of more deserving athletes. Nobody wants to be the backup QB in this situation (via Populous).