MMA Fan Exploitation
Paul brilliantly exploited MMA’s passionate fanbases. There’s a reason why he didn’t fight a proper boxer until his seventh bout. He knew that it would be easier to beat MMA fighters because of their more limited striking. But it also meant that more MMA fans watched his matches than boxing purists (via MMA Fighting).

He intelligently escalated the jeopardy of his boxing career. Paul fought Askren before the hard-hitting Woodley. Then he faced the aged icon, Anderson Silva, one of the greatest MMA strikers ever. But each of these athletes carried a handicap into their matches. MMA fans watched because they wanted to see their favorites beat him.